Many companies often wonder: how to predict the future trend of the cosmetics market? What are the correct research methods for cosmetics? In addition to paying attention to the dynamics of competitors, what brands often overlook is that cosmetics are not a separate product, and every year society, Changes and new things in economic, political, cultural, technological and design aspects will affect consumers' lifestyles and aesthetic preferences, and lead the trend of cosmetic design.

After gaining insight into the complex Chinese local market, YANG DESIGN launches the "China Design Trend Report" every year to help brands and enterprises grasp the future CMF (ie Color, Material, Finish) trends. Since 2015, YANG DESIGN has put forward the macro theme of "the more virtual, the more real".

With the massive popularity of the Internet and social media in China, people are constantly looking for new experiences in the virtual world.

After people's lives are becoming more and more networked, the boredom of the virtual world has created a desire for reality. In recent years, handicraft-themed designs have emerged one after another. Traditional handicrafts with real or natural materials and full of cultural and life memories have become increasingly scarce products. According to the 2020-2021 "China Design Trend Report", YANG DESIGN proposed two trends towards the extremes of virtual and real - Hardcore Planet, IT Crisis, and also proposed two trends that tried to integrate virtual and real - Sense of Flavor, List body.

Design Trend 1

Checklist Body: Savvy High Precision Aesthetic

Now the trend is list body. Following the opinion of the leader of life aesthetics, the new middle class advocates an aesthetic that is as smart, restrained and high-precision as a shopping list.

In the sheep house "floating life" series, the designer extracted four representative traditional cup shapes and applied them to the double-layer glass. When tea or wine is poured into it, the four cup-shaped outlines appear instantly, floating lightly in mid-air, creating a sense of "floating life like a dream".

The spar-like light color bottle of Fragrance Grey Pure Cologne White Label Perfume corresponds to 5 different fragrances. The white label on the surface of the bottle is like a plastic ceramic vessel and a plaster relief, which brings people back to France in the 18th century. The concave and convex surface fixed time and transformed the sense of touch and smell.

Afu Fragrance Moisturizing Essential Oil Shower Cream applies the lines of fine brushwork, echoes the high-function product characteristics of essential oil products, reflects the refined aesthetic orientation, and enriches the visual effect with details.

The matte finish has a calming power. Neutral style, Morandi simple color matching packaging, rounded arc shell, there are nearly 700 notes about the product on the Xiaohongshu platform, and there are many keywords such as "beauty control must enter", "high-end sense", "historical beauty", etc. . YES!IC attracts young consumers to grow grass with the brand tone of simplicity, comfort and authenticity, and through the product packaging and meticulous use design.

The Fauvism Monet Garden series plant scented candles are fixed in the candles with lavender lavender, purple swallows and other plants, forming the secret garden in our minds. These visible plants add a herbarium-like ornamental quality to the product, combined with a creamy wax color, presenting a harmonious and delicate overall picture.

Design Trend 2

The wrong taste: the original style of mixing magic and reality

The second trend is wrong taste. Corresponding to the tallness of the western style, young people confidently go against the current, mixing magic and earthy reality, and dislocating the original national tide painting style.

2018 is the first year of the dynasty. Li Ning's "Enlightenment" series became a Chinese sports brand that debuted at New York Fashion Week in February 2018. Chinese, Su embroidery and retro designs in the 1990s received 1.5 billion exposures in international media, as well as more than 20 million discussions on domestic Weibo topics. Shares rose 50% in half a year.

Toffee-flavored lip balm jointly launched by Megajing and White Rabbit Toffee. In addition to the packaging style of the white rabbit toffee, the toffee stick and lip balm also try to be similar in shape and user's lip feel. And the taste of toffee, as a lip balm, is not only reasonable but also attractive. The pre-sale set off social networks and sold out in one second.

Want Want and the domestic beauty brand Natural Hall jointly launched the "Snow Cake" air cushion foundation. The air-cushion shell follows the same surface pattern as Want Want Snow Cake, and the product packaging is also highly similar to the Snow Cake packaging, which makes users have an illusion when tearing open the plastic packaging bag. Because the packaging was too terrifying, netizens frantically opened the box as soon as it was listed.

Wanfu Makeup Remover is a cross-border joint name of domestic essential oils and edible oils. The packaging follows the blessing character of the Fulinmen brand and strengthens it to inherit Chinese culture through a variety of blessing characters. At the same time, the product liquid and the packaging itself also bring an interesting illusion to the user. Although it is a bottle of cleansing oil, there is always a greasy feeling for some reason...

In YANG DESIGN's user research projects, we often encounter young people who want to show their differences from their predecessors through consumption. Therefore, different grass cultivation is a kind of youth declaration, showing the difference with the predecessors in a de-mainstream way Aesthetically fragmented. Many young people are still in the trial consumption stage and have no established impression of color cosmetics products. Many brands in the food industry have created novel and fun cross-border make-up products, allowing young people to learn about make-up from the familiar fast food and daily diet. It also brings a strong sense of novelty in taste and smell, which accelerates sharing with friends. The impulse to circle. Fast food brands Dicos and Nature Hall plan "Lipstick is a coupon". During the March 8th, as long as you put on lipstick and go to Dicos stores, you can enjoy the power of the Queen of Dicos, that is, buy one get one free with hot red lip chicken steak. The "earthy" street cooked brine brand Zhou Hei Ya has become the protagonist of the Mystery Gift Box. Quaker, an oatmeal brand, invited Mary Dalgar to jointly launch a matcha and bean paste-themed Christmas gift box, which can transform into healthy beauty products with "face-licking matcha makeup". Not following traditional routines is the way for brands to communicate with young people.

Design Trend 3

IT Crisis: Well-Intentioned Design to Reduce Guilt

The third trend is its crisis. The current courier and takeaway have caused public concern about the plastic crisis. In order to relieve guilt and gain peace, there is a desire to cleanse the body, rebuild materials, and be kind to nature.

Plastic is a major component of marine debris. In addition to containing more than 50% ocean-recycled plastic, the new packaging of Icarol in 2019 has another new change. The natural colors and handwritten English from the desert, sky and ocean, the designer boldly put the slogn of environmental protection activities in the important position of the outer packaging. In addition to the influence of the digital ratio on users, the concept of environmental protection packaging has been deeply rooted in the hearts of the people and won market recognition.

Its critical color theme is low-chroma, high-brightness light tones reminiscent of novel, synthetic, man-made materials, giving recyclable materials a different visual impression than other materials. Emma Sicher's eco-friendly design project "From peel to peel" replaces plastic packaging bags with recycled materials such as food waste, strains, and the color is directly extracted from the fruit, which is a clear difference from plastic packaging. This kind of packaging, which emphasizes recyclability and zero waste, can be thrown together with wet garbage, which is in line with the trend of garbage sorting in Chinese cities.

Design Trend 4

Hardcore Planet: Technological Lifeform under the Trend of Nationalism Science Fiction

The fourth trend is hardcore planets. 2019 is the first year of Chinese sci-fi films. The Chang'e-4 probe successfully achieved a soft landing on the back of the moon. Liu Cixin's "Wandering Earth" became China's first hardcore movie. The sci-fi wave triggered by this background has rekindled people's interest in space and data. Enthusiasm for exploring and thinking about unknown life forms.

Hong Kong's "Sulwhasoo Ginseng Journey" uses dynamic light and shadow art, combined with light and shadow, transparent materials, and music elements, to design an interactive journey like a sci-fi film.

Space capsules are often closely associated with topics such as high technology and sealing. The portable cosmetic storage box imitating the shape of the space capsule is like a small refrigerator dedicated to storing cosmetics.

In order to add a sense of technology and three-dimensionality with metallic luster to plastic products, the hot-selling mobile phone products in recent years have adopted the process of optical film transfer and in-mold lamination. Mystery Magic Gold Condensing Color Aurora Flawless Cushion Powder Condensing Cream uses the effect to develop colorful black and colorful white.

KIKO jelly jungle 4-in-1 eye makeup brush recreates the bizarre colors of jellyfish creatures in a galvanized and gradient packaging.